Barbie Unveils Her Newest Career(s)

For the first time ever, Barbie asked the world to help her select her next career. Over the past few months Barbie did research around the world and also conducted an online voting campaign, calling upon the world to vote for her doll’s next career – Barbie has asked her Twitter followers and fans on Facebook to help her with this important career decision.

The polls closed on February 10th and over half a million votes were counted! Barbie doll’s 125th career, as selected by girls around the world is News Anchor! News Anchor Barbie doll will make her debut this fall in a pink suite with black accents, a news folder, camera and a microphone and the “B News” logo.

But that’s not all! Consumers loudly campaigned for another Barbie career. The winner of the popular vote is Computer Engineer. Computer Engineer Barbie, debuting in Winter 2010, inspires a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders.

“All the girls who imagine their futures through Barbie will learn that engineers — like girls — are free to explore in?nite possibilities, limited only by their imagination,” says Nora Lin, President, Society of Women Engineers. “As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people’s everyday lives in this exciting and rewarding career.”

To create an authentic look, Barbie designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the wardrobe and accessories for Computer Engineer Barbie. Wearing a binary code patterned tee and equipped with all the latest gadgets including a smart phone, Bluetooth headset, and laptop travel bag, Computer Engineer Barbie is geek chic.